Privacy policy

Last updated · 2026-05-03

Hedonic Intelligence ("we", "us") provides asset-side guest-experience intelligence to hospitality investors, advisors, and operators. This policy describes how we handle personal data when you engage with us through the website, the contact form, or a paid engagement.

1. Data we collect

We collect only the information you give us directly:

• Contact data — name, work email, firm or hotel group, and the question you submit through the contact form.
• Communications — messages you send us, and our replies.
• Technical data — IP address and browser type, collected automatically by our hosting provider for standard security and operational logging.

2. How we use it

• To respond to your enquiry and scope a potential engagement.
• To prepare, deliver, and refresh contracted analyses and decks.
• To improve our service through aggregate usage analytics (only if you opt in via the cookie banner).
• To send communications strictly related to a current or prospective engagement. We do not run marketing campaigns.

3. Sharing

We do not sell, rent, or share your personal data with third parties for marketing. We share information only with:

• Service providers — limited to what's necessary to operate the business (e.g., the email service that delivers your contact-form submission, the analytics service if you've opted in).
• Legal authorities — when required by law or court order.

4. Security

We apply reasonable technical and organisational measures to protect personal data against unauthorised access, loss, or alteration. Internal access is limited to the founders and is logged.

5. Your rights (GDPR)

Under the EU General Data Protection Regulation, you have the right to:

• Access the personal data we hold about you.
• Correct data that's inaccurate or out of date.
• Request deletion of your data (right to erasure).
• Object to or restrict our processing of your data.
• Receive your data in a portable, machine-readable form.
• Withdraw consent at any time, where processing is based on consent.

To exercise any of these rights, get in touch via the contact form on the homepage. We respond within 30 days.

6. Retention

We keep your data only as long as needed to fulfil the purpose for which it was collected, or as required by law. Contact-form submissions that don't lead to an engagement are deleted within 12 months.

7. Cookies and analytics

The site uses Google Analytics (G-CC7MH7KJV8) to understand visit patterns. Analytics is consent-gated — no analytics cookies are stored unless you explicitly accept the cookie banner. We do not use tracking pixels, advertising cookies, or session-replay tools.

8. B2B review-data processing

As part of our paid engagements, we process publicly published guest reviews from platforms such as Booking.com, Google, Expedia, and TripAdvisor. We never collect private data from a hotel's PMS, CRS, CRM, or guest database.

• Reviewer display names are pseudonymised before storage — we never retain real guest identities.
• Analysis is performed by an in-house LLM extraction pipeline to produce aggregate metrics on sentiment, friction, and loyalty.
• Data is stored in databases hosted within the European Union (Frankfurt, Germany).
• We do not perform individual guest profiling. Our reports contain only aggregate metrics — no row-level guest identifiers.

Legal basis: legitimate interest under Art. 6(1)(f) GDPR — aggregate hospitality intelligence built from publicly available data, weighed against the interests of the data subjects (guests whose reviews are public, with no expectation of privacy on the published text and pseudonym).

9. Contact

To exercise your rights or ask about this policy:

10. Changes

We may update this policy from time to time. The "Last updated" date at the top will reflect the most recent change. Material changes will be flagged on the homepage for at least 30 days.